1. Who we are
Even Keel Registry (“we”, “us”, “our”) publishes photography articles and offers creative services. Contact: [email protected], +44 5651 340580, Flat 54s Joe Rest South Matthew AL3 8RN. Company No. 09268858.
2. The data we collect
- Contact data: name, email address, and message contents you submit via our contact form or email.
- Transactional data: if you book paid services, basic invoicing details and payment confirmations (we do not store full card numbers).
- Device and usage data: IP address, browser/OS, pages viewed, time on page, referrers, and similar analytics signals collected via Google Analytics and Facebook Pixel.
- Cookie data: preferences stored in your browser to remember consent and improve user experience.
3. Why we process data (legal bases)
- To provide content and services, respond to inquiries, and fulfill bookings (contract necessity).
- To operate, secure, and improve the site, including analytics and performance (legitimate interests).
- To send service messages and important notices (legitimate interests/contract).
- To send optional updates or marketing when you consent (consent; you may withdraw at any time).
- To comply with legal obligations (e.g., tax and accounting records).
4. Cookies and similar technologies
We use small files placed on your device:
- Strictly necessary cookies: remember cookie choices and core site settings.
- Analytics cookies: measure traffic and usage to improve content.
- Experience cookies: remember interface preferences for a better browsing experience.
Manage preferences anytime via the cookie banner on this site: Accept, Decline, or Customize (toggle analytics/experience). If you delete cookies, you may need to set preferences again.
5. Analytics and advertising
- Google Analytics (GA4): collects usage metrics. Learn more and opt out at tools.google.com/dlpage/gaoptout and policies.google.com/privacy.
- Facebook Pixel: helps understand content performance and, where applicable, measure conversions. See www.facebook.com/privacy/policy and your ad settings at www.facebook.com/ads/preferences.
We configure these tools to respect your cookie choices. If you Decline or disable analytics in Customize, we aim to limit or prevent analytics tracking as configured.
6. Sharing your information
- Service providers (processors): analytics providers, email and hosting services, and invoicing/payment processors who act under our instructions.
- Legal and compliance: courts, law enforcement, or regulators where required by law.
- Business transfers: in the event of reorganization, merger, or acquisition, consistent with this Policy.
We do not sell your personal information.
7. International transfers
Our providers may process data in the UK, EEA, and other countries. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.
8. Retention
- Contact inquiries: typically retained up to 24 months after last interaction.
- Transactional/invoice records: retained as required by tax and accounting laws (often 6–7 years).
- Analytics data: retained according to provider settings and our legitimate needs.
9. Your rights
Depending on your location (e.g., UK/EEA), you may have the right to access, rectify, erase, restrict, or object to processing, and to data portability. Where processing is based on consent, you can withdraw consent at any time without affecting prior lawful processing.
To exercise rights, email [email protected]. We may verify your identity before responding. You also have the right to complain to a supervisory authority (e.g., ICO in the UK).
10. Children
Our site is not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us to request deletion.
11. Security
We use reasonable technical and organizational measures to protect personal data. No method of transmission or storage is 100% secure; risks remain.
12. Third‑party links
Our content may link to third‑party sites. Their privacy practices are governed by their own policies.
13. Changes to this Policy
We may update this Policy from time to time. We will post the new version with an updated effective date. Material changes may be highlighted on the site.
14. Contact
Email: [email protected] • Phone: +44 5651 340580 • Address: Flat 54s Joe Rest South Matthew AL3 8RN • Company No. 09268858.